- Mon-Fri 09.00 - 18.00 SGT (UTC +8)
- edu@apacsma.com
- +65 6653 4249
- Mon-Fri 09.00 - 18.00 SGT (UTC +8)
- edu@apacsma.com
- +65 6653 4249
About Us
As the leading resource for inside sales readiness, sales courses, sales enablement and transformation, APACSMA’s Corporate Solutions Division has helped numerous adopt, transform, enable and enhance Virtual, Digital and Inside Sales functions across internal, external vendors and partner organisations through simplified and automated frameworks, methodologies, solutions, services and education.
APACSMA’s Award-Winning Sales Academy provides holistic sales education across various fields of sales disciplines and sales assessments and audits to verify sales mindset, sales skills and knowledge. Organizations benefit from ‘role-based’ plug and play courses, customisable trainings, sales courses, workshops and deep value from industry endorsed certifications.
APACSMA is an
- Authorized Provider of Singapore government-funded sales training with subsidized investment for professional advancement
- Strategic Education and Delivery Partner for The Global Inside Sales Association
- Strategic Partner for Institute of Sales Professionals
APACSMA was founded by veteran sales expert Zeenath Kuraisha, who also serves as Singapore Chapter President, Global Mentor, and Expert Panellist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK, and a Senior Member of the Forbes Business Council.
APACSMA has received numerous awards and accolades including
- ‘Asia Pacific Enterprise Awards 2022’ for Fast Enterprise Category
- Best Corporate Training Provider’ by HRM Asia Readers Choice
- ‘Best Sales Development Programme’ by Times Ascent,
- ‘Best Sales Training Provider’ by Human Resources Vendors, and
- ‘Best Corporate Leadership Programme’ by HRM Asia Readers Choice.
Birth and Growth of APACSMA
First Experience with Sitel Singapore
Born as Service Quality Dimensions International
Awarded Singapore National Accredited NSRS and Service Excellence Auditor Cert
Called to support Microsoft's Most Important Global Tele project
Implemented and Supported Microsoft, Oracle, SAP, Google, Apple, NetApp and Cisco Programs
Rebranded and Incorporated as Asia Pacific Sales & Marketing Academy
APACSMA Championed and Sponsored Global Sales Communities Introduction into Singapore and Across APAC. Became an APAC and Middle East Arm for Global Inside Sales Association
Became an Approved Training Org and Assessment Centre for Association of Sales, UK
Became an Approved Program Partner for Singapore Government Inside Sales and Digital Sales Enablement and Transformation Program
APACSMA Championed and Sponsored Enterprise Sales Forum into Singapore
Further Major Brands and New Logos Acquired. Strengthened Partnership with Global Industry Bodies to Champion Global Standards and Global Sales Education
Strengthened Partnership with Singapore government up to 4 months salary funding & Collaboration on Malaysian Digital Economy
Strengthened Partnership with Association of Professional Sales and Global Inside Sales Association
Our Leadership Team Who are Committed to Your Success
CEO and Founder
Zeenath Kuraisha
Asia Pacific Sales & Marketing Academy [APACSMA]
Zeenath Kuraisha, a global inside sales professional with more than 25 years of experience. Zeena founded and heads The E-University for Sales at Asia Pacific Sales & Marketing Academy Pte. Ltd. APACSMA is the leading authority and preeminent online academy for sales courses and training, certification, degree programs, and associated sales consulting services. As an accredited academy in partnership with global industry organizations, APACSMA offers personalized, customized sales education across field, inside, digital, virtual, and channel sales disciplines. It provides numerous comprehensive sales certification programs as well as skills and standards assessments for individuals and corporations. APACSMA is the only authorized provider of Singapore government-funded sales training with subsidized investment for professional advancement.
Zeenath is a veteran sales expert with more than 25 years of experience and serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for The Institute of Sales Professionals UK, and as Senior Member of the Singapore Human Resource Institute. She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “50 Asia’s Women Leaders of the Year – 2016” by CMO Asia.
Founder and Chairman
Bob Perkins
AA-ISP [Global Inside Sales Association]
Founder and CEO
Andrew Hough
Institute of Sales Professionals
Our Partners Who are Committed to Your Success
Bringing advanced learning technology, expert content, sales courses and self-owned learning experience!
Our Value System
Our Core Values are at the heart of our business. They define who we are, how we work and guide how we act with each other and with other stakeholders.
They’re our DNA.
#StrivingforImprovement
#Integrity&Trust
#CustomerFirst
#Simplicity
Some of Our Clients
Success Stories from Our Amazing Clients on Our Sales Courses and Certifications
BEN TURNER - COO, Association of Professional Sales
APACSMA under the leadership of Zeenath and her team have championed the need for professionally qualified sales professionals across the world. We have been overwhelmed by their professionalism and competence to deliver sales qualifications across the entire region.UMAIYAL MUTHUSAMY - Microsoft
Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets.PRAVEEN MOKKAPATI - Cadfem India
I sought guidance from Zeenat to motivate and guide my inside sales team about the career prospects in the profession and the best practices. She did a great job during her interactions with young women from my team with varying backgrounds!BILLY CHAN - Executive Director, Singapore Polytechnic
Zeenath as the leader for APACSMA is one who demonstrate by example. She is passionate in what she does, which is providing effective training, and is dependable when delivering what she promised.SAPNAA - Team Leader, Teledirect
APACSMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC. She has also proved to be a great mentor providing direction and support. Kudos to her and the team.
Join Our Professional Network
Join Our Professional Network
Together we are stronger to create the future we want. Bringing together a global community of sales professionals, change makers, thinkers leaders, and beyond to drive the change for the greater collective good. Learn more about new sales courses and certifications.
“We are committed to your success”
