Earners of this Certified Social Selling Specialist program will learn the importance of social selling, the keys steps to building trust, building a trusted online professional profile, the art of content development, social engagements, online prospecting, building, managing and growing relationships through multi-channel platforms and improving the overall revenue through social selling engagements.
In today’s world, traditional sales methods are no longer enough. A successful salesperson must excel at social selling.
Why is Social Selling Important?
Social selling means using social media platforms to increase reach, facilitate sales prospecting, and promote sales. And with so many people using social media, it’s the obvious place to focus on if you want to improve your sales.
Plus, with the advent of COVID-19, leveraging online tools for sales is more important than ever. Whether they’re working from home or the office, you’ll have their attention. You can connect with clients seamlessly as they respond to the pandemic in their area.
Leveraging Social Platforms to Improve Sales
Unfortunately, while most people know how to post to platforms like LinkedIn, they don’t yet understand how to leverage social media to make sales. Social selling is more than posting pictures and ads. It involves creating an effective, branded online presence, connecting in meaningful ways with potential leads, adding value, and moving the conversation to close.
Ask yourself, do you understand the power of social media in the sales process? Is your company leveraging social selling? If not, it’s time to learn exactly how.
Our award-winning Certified Social Selling Specialist course will help you adapt to the ever-changing landscape of social selling. Aligned with industry and designed by experts, this program provides globally-recognized certification that can benefit any modern seller. Covered within this program are the core essentials of B2B social selling including polishing an individual’s business branding, digital sales messaging, content planning, sales engagement, multi-channel sales management, building and leading communities, and managing and nurturing sales relationships.
This course covers:
Creating an effective profile
Building a network
Engagement do’s and dont’s
Conducting sales conversations
An Audit to evaluate your professional profile set up, content, engagement and sales process.
Certified Social Selling Specialist Programme
This 8-module course takes you through the ins and outs of social selling from beginning to end. It offers step-by-step instruction to help you engage with your customer using social platforms. Each module includes actionable steps and assessments required for certification.
Zeena is a founder of Asia Pacific Sales and Marketing Academy, who also serves as Singapore Chapter President, Global Mentor, and Expert Panelist for AA-ISP, Founding Fellow for Association of Professional Sales, and a Senior Member of the Forbes Business Council. Zeena has a great way of helping organizations to enable Inside and Digital Sales Transformation for the last 15 years with 10 years and more in IT industry.