Description

This course explains why automation matters, how to pick the best marketing automation tool for your company’s marketing goals, and covers some of the most popular automation tools like HubSpot, ActiveCampaign, Mailchimp, Salesforce Pardot, etc, how to create a retargeting plan that allows you to automatically send follow-up messages across ad networks like Facebook and Google, how to use onboarding and offboarding flows, build dynamic personalization, assign meta tags to different types of marketing content, and automate marketing performance reports.