This course covers the best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Learn how to leverage Company Pages for B2B marketing, increase awareness, engage your audience, generate quality leads, drive revenue with a mix of organic and paid tools, and the importance of video marketing on LinkedIn to drive more traffic. It also explains how to use LinkedIn for social selling and the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile.