This course covers the fundamentals of search engine optimization (SEO) and how to make improvements to boost a website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site. how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for eCommerce, local search, and mobile audiences to expand your reach. It also covers technical SEO including – how crawlers work, strategies for increasing site speed, using schema, architecture, URLs, and use of image/video.